A Jimmerick for the ages.

Jimmy Brings provided a deliciously fun brief to celebrate their Jim Beam partnership during the AFL Grand Final. Knowing sporting events are the most congested for alcohol advertising, our challenge to gain cut through was as tough as winning the final itself .

To consummate the beautiful phonetic marriage or Jimmy Brings and Jim Beam, we turned to the age-old tradition of the team chant. The Jimmerick was born: an impossibly catchy tongue twisting limerick across TV and radio.