Unless you were living under a rock hidden deep in the mariana trench, you would have seen the cultural tsunami that Taylor Swift’s global Era’s tour unleashed. Naturally, Twisties wanted to be part of it, so we borrowed Sydney's skyline for a simple act of mischief: above Taylor Swift's hotel, our skywriter emblazoned 'Twifties' in the sky - a playful blend of our snack brand and her devoted fandom.

The confusion spread naturally. Social media lit up with theories, Reddit threads spun wild tales, and Twitter buzzed with questions. Our brand mascots watched the speculation build, then stepped forward with a wink to claim our sky-high handiwork.