We launched Doritos Coriander back in 2023 and the internet lost it’s collective minds. So they asked us to do it again in 2024: give consumers a divisive, bold new flavour. It needed to create division, online chatter and whole lotta PR. 

Despite our best efforts to get a protein packed canned tuna flavour over the line, client opted for our less offensive Coffee flavour.

We figured given cafes close when we need them most, let’s create a campaign around this truth, offering consumers a pick me up once 3pm hits.

We set up coffee carts at locations around the CBD, offering cups of piping hot joe and our limited edition 3pm Blend. Digi OOH on nearby bus stops pointed consumers in the right direction of our their exact our roaming carts as our OOH responded in real time. 

As expected, people loved it. They hated it. They went mad for it.